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No. 33
MECHANICAL SPECIFICATIONS How to submit artwork: We accept digital files only. Hi resolution PDFs with embedded fonts preferrred, JPGs and TIFF files with embedded fonts also accepted. E-mail submissions (up to 9mb) should be sent to the appropriate account representative: heatherk@thearmnetwork.com or PCNmagazine@aol.com with insertion information in the e-mail message. Files larger than 9mb will be accepted on CD or DVD. Or contact account representative for FTP site information. All ads must be accompanied by a proof made from the submitted file to verify content. Color ads should be accompanied by a high-quality, full-resolution color proff calibrated to SWOP specifications. We reserve theright to charge for processing time in the event the files does not meet ad specification guidelines. 15% commission to bona fide agencies Orders and/or contact received for advertising staring more than 3 months from the date of acceptance will be charged at the rates prevailing at the time of first insertion. ISSUE CLOSING DATES Closing Date is 5 weeks preceding the month of the issue. Cancellations or changes in orders are not accepted after an issue closing date. A previously run ad will be inserted for contracted advertisers whose new copy is not received by the closing date. CIRCULATION INFORMATION Entered as Periodicals Postage at Glendora, CA and additional mailing offices. Pacific Coast Nurseryman Magazine was established in 1941. The publication focuses on 11 western states [California, Oregon, Washington, Idaho, Colorado, Utah, Arizona, New Mexico, Texas, and Hawaii], plus the province of British Columbia. Editorial focus is on general information of importance to growers, retailers, landscapers and suppliers in the western region, including: what's happening at conventions, seminars, and trade shows; national happenings that affect the west; industry happenings about the business, people, and association in the region and nation; pertinent information of immediate interest regarding the economy, insects and diseases, research, marketing, weather, water, regulations and other. Geographic Distribution: (October 2005): 5,300 Demographic Breakdown: Growers 30%, Retailers 25%, Landscapers 16%, Manufacturers & Suppliers 20%, All others (includes educators, parks, seeds, turf, etc.) 9% ADVERTISING RATES 4-COLOR CMYK PROCESS
BLACK & WHITE
BLEEDS (FULL PAGE ONLY)
SHOPPER ADVERTISING (Not Commissionable Through Advertising Agencies) 1 column x 2" height $60 CLASSIFIED ADVERTISING Minimum order $30 per insertion (6 lines or less, 6
average words per line) SPECIAL REQUESTS Cover availability and positions on request. All special advertising requests, such as inserts, tip ins, or gatefolds will be quoted on an "as-requested" basis. All special ad insertions are subject to limitations as set forth by the Publisher. SUBSCRIPTION RATES
$30 a year; $50 for two years; $60 for
three years. 2006 EDITORIAL CALENDAR All issues contain general information of importance to growers, retailers, landscapers and suppliers in the western region, including what's happening at conventions, seminars, and trade shows; national happenings that affect the west; industry happenings about the business, people, and associations in the region; pertinent informaiton of immedidate interest regarding the economy, insects and diseases, research, marketing, weather, water, regulations and other. In addition, selected issues have more emphasis on certain areas of interest including: APRIL -- Follow up on winter trade shows and conferences and first look at summer 2006 MAY -- All American Selections Flower and Vegetable Winners for 2006 JUNE --
Annual Rose Issue JULY -- More details of August and September industry events, including Southern Nursery Show in Atlanta and Nursery Landscape Expo in Texas AUGUST --
Farwest Trade Show Issue SEPTEMBER --
Garden Market Expo Issue OCTOBER -- Follow-up articles on late summer trade shows and conventions NOVEMBER -- More follow-up on fall trade shows and conventions. Preview of January 2007 trade shows and conventions DECEMBER -- Detailer informaiton on January 2007 trade shows and conventions, incljuding Sacramento Valley Landscape & Nursery Expo, NorCalShow, Washington Nursery & Landscape Association, Idaho Hort Show, ProGreen, and Utah Green
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